Digital Marketing Case Studies & Digital Projects
DIGITAL MARKETING YOU CAN MEASURE
Digital Case Studies
A snapshot of some Digital Transformation, Digital Marketing, and E-commerce projects and the results.
Local Real Estate Agent Moreton Bay Case Study – 43 Qualified Leads at $72.61 per Lead with Google Ads
Between January and April 2026, we delivered consistent lead growth for our Moreton Bay real estate client through a dual-campaign Google Ads strategy combining high-intent search with smart retargeting.
The Results:
43 qualified leads generated (calls + web enquiries)
$3,120 total ad spend $72.61 cost per lead - well below the $80–$150+ industry benchmark
9.16% CTR — nearly double the real estate industry average 34% increase in conversions period-on-period
This campaign demonstrates how a balanced Google Ads strategy - combining Performance Max retargeting with high-intent search - can drive measurable, qualified lead growth for real estate businesses in competitive local markets. If you'd like results like these, we're currently offering one month of free ad management for new clients. Let's unlock the same growth potential for your business.
NT Tour Operator Case Study – 13.19x ROAS with Google Ads
Over a three-month campaign period, we delivered exceptional growth for our Northern Territory tour operator client through a highly optimised Google Ads strategy.
The Results:
$114,000 in revenue generated
$8,000 total ad spend
$9.96 cost per conversion
10% conversion rate
13.19x return on ad spend
This campaign demonstrates the power of a well-structured, data-driven approach to search advertising- especially in competitive tourism markets.
If you’d like results like these, we’re currently offering one month of free ad management for new clients. Let’s unlock the same growth potential for your business.
Brisbane Hairdresser Case Study – 46 Leads in 30 Days with Meta Ads
In just one month, we helped a Brisbane-based hairdresser boost bookings and enquiries through a highly targeted Meta Ads campaign designed to maximise impact on a modest budget
The Results:
46 qualified leads generated in 30 days
$20 daily ad spend
$14.13 cost per lead
3.5x return on ad spend
This campaign delivered a strong pipeline of new clients and demonstrated how effective a well-structured advertising strategy can be for service-based businesses.
If you're ready to scale your business, we’re here to help. Get in touch today.
Bathroom & Renovation Company Case Study – 30 High-Quality Leads in 30 Days with Meta Ads
We recently partnered with a bathroom and renovations business to elevate their lead generation and attract clients ready for premium home upgrades. With a focused digital advertising strategy, we delivered strong commercial results within just one month.
The Results:
30 high-quality leads generated in 30 days
$50 daily ad spend
$44.86 cost per lead
Average renovation value: $20,000+
This campaign built a steady pipeline of homeowners ready to invest, driving significant revenue opportunities and long-term growth. If you're ready to scale your business, we’re here to help. Get in touch today.
Home Automation Company Case Study – Turning Clicks into Customers with Meta Ads
In just one month, we helped a home automation business significantly expand their lead pipeline through a targeted digital advertising strategy tailored to high-value services.
The Results:
45 quality leads generated
$18.25 cost per lead
Potential 11x return on ad spend (with each sale valued at $9,995)
This campaign demonstrated how a structured, data-driven approach can convert interest into meaningful revenue opportunities—especially for premium, high-ticket products.
If you're ready to scale your business, we’re here to help. Get in touch today.
Integrated SEO and Content strategy - National Online Pool Retailer
Online retail company were keen to improve their online experience and become an authority and become a source of truth for online users by helping them with their queries, providing tips and ideas.
The Results:
Total traffic increase to the blog of +144% (YoY)
Organic blog traffic increased +504% (YoY)
An increase of +146% new users (YoY)
Increased engagement with visitors with pages per session +66% (YoY)
Strong SEO and content strategy was implemented to enhance onsite user experience and improve visibility in search engines.
CRO experimentation & Ecommerce strategy National automotive repair company
The particular challenge was removing pain points and guiding the consumers during the checkout process to increase conversion rate.
The Results:
1.7% improvement on the Checkout Cart.
44 added transactions at $575 AOV.
Added revenue of $25,300 in one month within 1 single test.
ROI +406%
Analytics data showed that consumers were confused on the checkout and were not sure of the next step. Security seal were invisible and missing payment options causing a lack of trust for the user.
The experiment:
Step process with incentive to continue to checkout.
Added daily update security seal and payment options
Enterprise Ecommerce strategy National tyre company
Migration of websites to Magento V2 with applied SEO, UX, design, development and analytical expertise. The website was to be fully responsive, with seamless UX and ease of use was to be paramount, all more uniformly integrated to allow the client to measure and improve the customer experience over time.
The Results:
Successful website migration Magento V2
Integration with fulfilment systems and POS systems as well as SalesForce Marketing Cloud for improved marketing automation
Conversion rate improved due to seamless UX
Improved search engine visibility from SEO activity
The site will be fully e-commerce enabled and able to accept online payments for buying and booking fittings for Tyres, Wheels or Batteries ensuring the online Tyre purchasing experience is optimised for access, speed and clarity
Enterprise Self-Service Transformation Life Insurance company
Digital transformation project developed from insights from the call center regarding customer's requests for self-service capability. The online portal was created with a single view of customers across multiple brands with single sign-on capability.
The Results:
-30% operational cost reduction from the call centre
Adoption rate or portal increase +70% MoM
Increase in NPS score
Successful implementation of identity management system across three insurance brands in one portal for single view of customer.
Integrated SEO/SEM campaign International Industrial Hire Company
An industrial hire company was keen to improve its online presence across Australia and through different channels within the online space. Aim was to grow online visibility through a combined SEO and SEM strategy. The client required restructure of existing campaigns from Category to a more detailed level
The Results:
Increase of search traffic by +70%
Online Revenue increased by +92% YOY
ROAS increased +30% to 2.8
Store visits measured doubled
Use of automation and machine learning for keyword identification, bid optimisation, and ad copy testing to better optimise performance and use the time for more valuable creative and strategic work
Our DIGITAL MARKETING services
Strategic Marketing Services Designed for Growth in the Digital Age
At Oceania Marketing Group, we don’t just offer marketing - we deliver strategic, data-led solutions that drive real business results. From marketing transformation to AI integration, our expert consultancy services are tailored to help ambitious organisations grow, evolve, and lead.
Whether you need a comprehensive marketing roadmap, support with digital performance, or guidance through AI adoption, we provide senior-level expertise and customised strategies to suit your goals - and your budget.
Fractional CMO Services
Gain expert marketing leadership without the overhead. Oceania delivers data-driven strategy, clarity, and growth- perfect for scaling businesses ready to lead, not follow.
Digital Ads (Google, Meta, TikTok)
Oceania Marketing Group delivers high-performance digital advertising across Meta, TikTok, Pinterest, Google and LinkedIn, using smart targeting and continuous optimisation to drive leads, sales and scalable growth.
SEO, GEO & AI Marketing
Be found by people and machines. Oceania’s AI-powered SEO strategies ensure your brand ranks, resonates, and remains relevant in an ever-evolving digital landscape
Email Marketing & Marketing Automation
We'll help you create and execute successful automated SMS & email marketing campaigns that drive conversions.
Website & Landing Page Design
Convert more customers and capture leads with our website design and landing page services.
Digital Strategy Coaching
Our digital strategy coaching helps you clarify your vision, build effective funnels, and execute campaigns with measurable results. With tailored guidance and practical frameworks, we turn complexity into clarity and strategy into growth.
Ecommerce Digital Marketing
Help online stores scale profitably. ECommerce optimisation and digital marketing through SEO, Meta, TikTok, Google Ads and Google Shopping to drive traffic and conversions. Oceania is a certified Shopify Partner.
Social Media Marketing
Our social media expertise will help you develop a strong online presence and engage with your audience with expertise in paid social media advertising as well as organic social media to grow your brand presence.
Marketing, Digital & Brand Consultancy
Marketing strategy guidance that delivers measurable results to help you optimise your marketing efforts and achieve business growth.
Let's grow your business together
AWARD WINNING MARKETING
Book a free 30-minute strategy consultation. No obligation, no sales pitch - just clear, senior-level thinking applied to your specific growth challenges.
Google Partner | Meta Business Partner | Shopify Partner | Surfer AIO Certified
2025 - Best of Best Review
Best Digital Marketing Agency in Australia
Independently evaluated and named Australia's best digital marketing agency across the entire country. A result earned through client outcomes, senior expertise and a refusal to settle for average.
2026 - Top 100 Businesses
Best Data-Led Marketing & Growth Partner Moreton Bay
Recognised among the top 100 businesses in Moreton Bay for delivering marketing that moves the needle. This award reflects our commitment to strategy built on data, not guesswork.
AS SEEN ON
Want to work with us? Get In Touch
Award-winning Digital Marketing Agency Brisbane
QUICK LINKS
REACH US
Burpengary, Moreton Bay, Queensland 4504
LEGAL
WE LOVE BEING SOCIAL - FOLLOW US
Copyright © 2026. Oceania Marketing Group . All rights reserved.
ABN 52 670 680 458 | ACN 670 680 458