A Brisbane-based hairdresser needed to fill their booking calendar with new clients.

On a budget of just $20 per day in Meta Ads spend, Oceania generated 46 qualified leads in 30 days at $14.13 per lead - a 3.5x return on ad spend that built a strong new client pipeline.

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The Challenge

A Brisbane hairdresser was relying on repeat clients and word-of-mouth referrals for new bookings.

They wanted to test whether paid digital advertising could generate a consistent new client pipeline at a cost that made sense for their service price point. Budget was limited, $20 per day and they needed to see results quickly to justify continued investment.

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The Approach

Oceania built a targeted Meta Ads campaign focused on women within a defined geographic radius of the salon, with interest and demographic targeting aligned to the salon's ideal client profile. Creative was built around genuine appointment availability and clear offers, with a simple lead capture form that reduced friction in the enquiry process.

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Campaign optimisation focused on cost per lead - adjusting creative, targeting and bidding based on early performance data to bring the cost per lead down while maintaining lead quality.

This result demonstrates how a well-structured Meta Ads campaign can generate consistent new client enquiries for service businesses - even on a modest daily budget.