A Northern Territory tour operator engaged Oceania to grow online bookings through Google Ads.

Over a 90-day campaign, we delivered $114,000 in revenue from $8,000 in ad spend - a 13.19x return on ad spend at a $9.96 cost per conversion and 10% conversion rate.

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The Challenge

A Northern Territory-based tour operator was generating most of their bookings through offline channels and referrals. They had an existing website but minimal paid digital presence, and seasonal demand peaks were not being captured through search. They engaged Oceania to build a Google Ads strategy that could generate consistent online bookings from travellers actively searching for NT tourism experiences.

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The Approach

Oceania built a structured Google Ads campaign combining high-intent search campaigns targeting travellers in the booking phase, with Performance Max campaigns to capture broader audience reach across Google's network. Campaign structure, bidding strategy, ad copy and landing page alignment were all optimised for conversion - not just traffic.

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Key decisions included targeting specific tour types and departure dates with dedicated ad groups, using location-specific ad copy that resonated with the NT tourism audience, and building a retargeting layer to capture visitors who had shown interest but not yet booked.
 

This campaign demonstrates what a well-structured, data-driven Google Ads strategy delivers in competitive tourism markets  consistent online revenue at a measurable, scalable cost per booking.