We’re proud to announce that Oceania Marketing Group and our founder Karen Lewis have been featured in the esteemed business publication CEO Times, recognised for our leadership in AI-powered, purpose-driven marketing strategy. Read the full article here https://ceotimes.com/empowering-growth-in-the-age-of-ai-how-karen-lewis-and-oceania-marketing-group-are-shaping-the-future-of-marketing/

In an era where digital disruption is the norm, this feature is more than a spotlight—it’s a reflection of the meaningful work we’re doing to help businesses thrive through clarity, innovation, and customer-centric strategy.

A Vision Grounded in Strategy, Led by Innovation

Karen Lewis, founder and principal strategist at Oceania Marketing Group, brings over two decades of experience leading digital and marketing transformation across industries including financial services, NDIS, healthcare, eCommerce and government.

Throughout her career, Karen has consistently challenged the notion that marketing is just about promotion. At its core, she believes, great marketing solves problems. And in 2025, one of the biggest challenges facing marketing leaders is making sense of artificial intelligence—where to begin, what to avoid, and how to harness it meaningfully.

This mindset is the foundation of Oceania’s work: strategic clarity, human insight, and ethical AI integration.

AI-Powered Marketing - The Role of AI in Modern Marketing

As featured in CEO Times, Oceania is leading the charge in helping businesses adopt artificial intelligence—not as a gimmick or shortcut—but as a strategic enabler across the full marketing lifecycle.

Whether it’s:

• Improving customer segmentation

• Enhancing personalised content journeys

• Streamlining campaign delivery

• Optimising performance and ROI

• Or enabling smarter insights through automation

—we work alongside in-house teams to embed AI in ways that are aligned with their goals and scalable for growth.

Our approach is not driven by hype. It’s about purposeful innovation and clear, measurable outcomes. We bridge the gap between where marketing is today and where it needs to be tomorrow.

Supporting Ambitious Leaders in a Digital World

The organisations we work with are growth-minded. They’re ambitious, but often overwhelmed by the pace of change—AI, customer experience, data, channels, compliance, platforms, creative… the list goes on.

Our role is to simplify the complexity. To offer tailored consulting, clear roadmaps, and hands-on strategic support—from fractional CMO leadership to SEO, CRM strategy, CRO, and paid media planning.

Above all, we’re here to empower marketing leaders and business owners with the knowledge, systems and confidence they need to lead in a changing world.

A Human-Centred Approach to Technology

We remain deeply committed to a "Business to Human" approach—whether it’s designing inclusive experiences, building trust with audiences, or ensuring ethical use of technology.

We don’t just “do” digital marketing. We help organisations unlock its full potential—anchored in customer empathy, strategic rigour, and real results.

Karen’s leadership—shaped by past roles as Vice Chair of D+T Collective (ADMA), digital advisor to the Australian Government, and judge of the Women in Digital Awards—reflects that commitment to mentorship, inclusion, and capability building.

Let’s Build Something Future-Ready

Being featured in CEO Times is a milestone we’re genuinely honoured by—but it’s also just the beginning.

At Oceania, we’re excited about what lies ahead. We’re expanding our impact, deepening our expertise in AI application, and continuing to partner with organisations who want to market smarter, grow stronger, and lead confidently in the digital age.

Want to know how AI can power your next stage of growth?

Let’s have a conversation. We’re here to help you connect the dots and create marketing that works—now and into the future.