NDIS providers can market their services freely, but the wording has to be accurate. You can describe who you support and the outcomes you deliver. You cannot imply NDIS endorsement, guarantee funding, call yourself a registered provider unless you are one, or use the NDIS logo without written consent. Honesty is the rule that sits underneath all of it.

If you deliver services to NDIS participants, your marketing is watched more closely than most industries. In 2024 and 2025 the regulators moved from reminders to real penalties, so getting the language right is now a commercial risk issue, not just a compliance nicety. Here is what you can say, what you cannot, and how to market in a way that still brings in enquiries.

Who regulates NDIS marketing?

Three bodies share the job. The NDIS Quality and Safeguards Commission enforces the NDIS Code of Conduct, which applies to registered and unregistered providers alike. The National Disability Insurance Agency protects the NDIS brand and its trade marks. The Australian Competition and Consumer Commission enforces the Australian Consumer Law. Since late 2023 these three have worked together through a dedicated taskforce focused on the NDIS marketplace, so a single misleading claim can be picked up from more than one direction.

Can you call yourself a registered NDIS provider?

Only if you actually are one. You may describe your business as a registered provider only if you are registered with the NDIS Commission. If you are not registered, you must not use that term or anything that implies it, such as official NDIS provider. This does not mean unregistered providers have to hide the NDIS entirely. You can still say clearly that you work with participants, you just have to be accurate about your status.

Say this instead

Not registered? Use wording like:
We support self-managed and plan-managed NDIS participants.

Avoid: Official NDIS provider, or Registered NDIS services, when that is not your status.

Can you use the NDIS logo in your marketing?

No, not without written consent from the NDIA. The NDIS logo is a registered trade mark and cannot appear on your website, vehicles, signage, emails, stationery or business cards without permission. The I heart NDIS and we support NDIS logos, paired with the Registered Provider tagline, are reserved for registered providers only. Using them when you are not entitled is both a trade mark issue and a conduct issue.

What funding claims are off limits?

This is where most providers get caught. You must not state or imply that a product or service will always be covered by the NDIS, or that funding is guaranteed. Phrases to avoid include NDIS approved, NDIS funded, 100% NDIS funded and NDIS registered product. Funding decisions are made on each participant's individual plan, so a blanket claim can push someone into buying something their plan does not actually cover.

Say this instead

Rather than promising cover, point people to the right check: Speak with your support coordinator or plan manager to confirm whether this support suits your plan.

What does the Code of Conduct require?

The NDIS Code of Conduct asks all providers to act with integrity, honesty and transparency. In marketing terms that means your materials must reflect the services you genuinely offer and your true status. It applies whether you are registered or not, so unregistered providers do not get a lighter standard on honesty. Accurate, specific claims are safe. Broad, generalised promises are where the risk sits.

What happens if you get it wrong?

The penalties are real and recent. The ACCC has taken action against businesses for misleading NDIS claims, with Thermomix paying 79,200 dollars and Bedshed fined 39,600 dollars over terms such as NDIS approved. Under the Australian Consumer Law the maximum penalties run into the millions. Beyond the fine, misleading advertising can put your NDIS registration and your reputation at risk, which for most providers is the bigger threat.

How to market compliantly and still convert

Compliance and good marketing are not in conflict. The providers who win are specific and credible rather than vague and over promising. A simple approach:

• Describe outcomes and the people you help, not blanket funding claims.

• Use accurate status language everywhere, and match it across your website, social profiles and print.

• Direct participants to check supports against their own plan rather than promising cover.

• Keep the NDIS logo off your materials unless you have written consent and the right registration.

• Review every touchpoint, since a single old tagline on a vehicle or footer can undo the rest.

Done well, this builds the exact thing NDIS participants are looking for, which is a provider they can trust. That trust is what turns a compliant page into a booked enquiry.

Marketing for a regulated industry is our thing.

Oceania Marketing Group helps NDIS and other regulated Queensland businesses market in a way that is both compliant and effective. Start with a free mini AI visibility audit, or book a strategy call to map your next quarter.

Free mini AI audit: oceania-marketing.com.au/free-mini-ai-audit

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General information only. This article is general information and not legal advice. NDIS advertising and logo requirements can change, so check the official NDIS logo guidelines and the NDIS Commission before finalising any NDIS related marketing.

Sources

NDIS logo guidelines and copyright, ndis.gov.au. Cracking down on misleading promotion of NDIS approved products, ndis.gov.au news. NDIS Quality and Safeguards Commission, ndiscommission.gov.au. ACCC enforcement on NDIS advertising, 2025.