Structured data is code, usually schema markup, that describes your content to search engines and AI in a language they understand. It helps Google and answer engines correctly interpret who you are and what your pages mean, which improves how you appear in search and how often AI tools cite you.

The right types depend on your content, but most businesses benefit from Organisation, LocalBusiness, Person, Product or Service, Article and FAQPage schema. The aim is accurate description, not stuffing in every type. We map the schema that genuinely reflects your pages.

AI now shapes both how Google ranks pages and how results are shown, with AI Overviews and AI Mode summarising answers directly. Ranking still rewards genuinely helpful, well-structured, trustworthy content, but increasingly the prize is being the source the AI summary quotes, not just a blue link.

Your SEO is AI-ready when your content directly answers real questions, is clearly structured, backed by strong schema, and demonstrates genuine expertise and trust. If your pages are hard for AI to parse or do not answer questions cleanly, they get passed over. We audit exactly this.

Yes, when used well. AI speeds up research, drafting and optimisation, but the value comes from human expertise guiding it. We use AI to work faster and sharpen content for answer engines, while keeping the strategy, voice and accuracy firmly human.

It can, if your content is structured, trustworthy and clearly answers the questions people ask. AI engines cite sources they can easily extract and rely on. Generative Engine Optimisation is exactly the work that makes your brand one of those cited sources.

AI marketing means using AI tools and automation to plan, create, optimise and measure marketing more effectively. In 2026 it matters because AI now sits between your customers and the information they find, so brands that use it well move faster, work smarter and stay visible as search changes.

AIO is optimising your content and digital presence so AI systems can understand, trust and surface it. Where traditional SEO targets search engine rankings, AIO focuses on being accurately represented and cited by AI tools as they increasingly answer questions directly.

No. AI replaces tasks, not judgement. It handles speed, scale and analysis, but strategy, creativity, brand voice and trust still need experienced humans. The marketers who thrive are the ones who use AI as a tool, which is exactly how we work.

GEO is the practice of optimising your content so generative AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews cite your brand in their answers. It focuses on clear, well-structured, trustworthy content that AI can extract, so you show up where a growing share of search now happens.

AEO is optimising your content to be the direct answer to a question, in featured snippets, voice search and AI answer engines. It rewards content that leads with a clear, concise answer and backs it with credibility, rather than burying the point in a long page.

SXO blends SEO with user experience, optimising not just to rank but to satisfy the visitor once they arrive. It covers speed, clarity, relevance and ease of action, because search engines and AI increasingly reward pages that genuinely meet the searcher's intent.

SEO optimises to rank in traditional search results, while AIO optimises to be understood and cited by AI systems. They overlap, but AIO adds a layer focused on structure, trust and extractability so AI tools represent your brand accurately. In 2026 you need both.

Traditional SEO focused on ranking pages to earn clicks. Modern search adds AI engines that read, summarise and cite content directly, so the work now includes structuring content for extraction, building trust signals and earning citations. We cover both the classic foundations and the new AI layer.

You earn citations by publishing clear, accurate, well-structured content that directly answers real questions, backed by schema and genuine authority. AI engines favour sources they can extract cleanly and trust. This is the core of our GEO work: making your brand the answer.

Optimise by answering questions directly and early on the page, structuring content clearly, using accurate schema, and building real topical authority and trust. Google has confirmed that optimising for its AI features is, at its heart, strong SEO done for how people now search. We build exactly that.

Yes, Google removed FAQ rich results from search in May 2026, so the expandable boxes under listings are gone. But FAQPage schema is still valid and still valuable, because AI engines parse and cite well-structured question and answer content. The play now is AI citation and clarity, not search-result decoration.